Graphic designer resume keywords

We counted the skills in 148 open graphic designer job postings from 84 employers, including Brex, The New York Times and Harvey. The ones employers ask for most are marketing (60% of postings), campaign management (49%) and typography (39%). 61% of the postings mention AI, though often in the company's description rather than as a skill the job needs.

Top skills and tools in graphic designer postings

#KeywordShare of postings
1marketing 60%
2campaign management 49%
3typography 39%
4Figma 28%
5animation 26%
6design systems 23%
7Adobe Creative Suite 22%
8communications 18%
9branding 17%
10product design 16%
11graphic design 16%
12social media 16%
13illustration 15%
14visual design 15%
15brand marketing 15%
16content design 15%
17product marketing 14%
18prototyping 14%
19Illustrator 13%
20copy editing 13%
21After Effects 11%
22motion graphics 11%
23product strategy 10%
24partnerships 9%
25B2B 9%
26generative AI 9%
27paid social 9%
28photography 9%
29UX 9%
30automation 8%

Share of the 148 postings whose description names the skill (plurals and common spellings, such as “JS” and “JavaScript”, count as one).

Soft skills employers mention

leadership · 21%cross-functional · 16%communication · 14%collaboration · 11%ownership · 11%creativity · 8%attention to detail · 6%reporting · 6%documentation · 5%mentoring · 5%

Show these through results in your bullets (“led a team of six”) rather than listing them as adjectives.

How to use these keywords on your graphic designer resume

  1. Start with the posting, not this list. These are averages across 148 jobs; the one you're applying for has its own priorities. Use this page to spot common gaps, then match the specific posting.
  2. Name skills the way employers do. If you use “marketing”, “campaign management” and “typography”, write those exact words. Applicant tracking systems and recruiters search for them, and a close synonym can be missed.
  3. Put each skill in a bullet that shows a result. Naming Figma inside a bullet about what you achieved with it, with a number where you can, is stronger than listing it alone in a skills section.
  4. Add only what's true. If you've worked with “Figma”, “animation” and “design systems” but your resume doesn't say so, add it. If you haven't, leave it out: interviews expose padded resumes quickly.

How these numbers are calculated

Every figure comes from open graphic designer job postings on MANY Hired, imported from employers' own career pages. For each posting we pick out the skills, tools, certifications and qualifications its description names, then count how many postings ask for each one. A job counts as graphic designer by its title. Updated November 9, 2026.